Shandel Sutherland • May 20, 2024

Prepare Borrego Springs Businesses for Tourist Season

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Summer Preparation Tips for Borrego Springs Businesses

With summer approaching and things slowing down, Borrego Springs businesses have a chance to prepare for the next year and work on being found online, even in the summer. People are on their phones and computers looking for their next adventure, and you want them to stumble across your business to plan their visit. Here are some tips to help you get started.



Claim and Update Your Business Listings


Google My Business


Google My Business is a crucial tool for local businesses. It ensures your business shows up in local searches and on Google Maps.


  • Claim Your Listing: If you haven't already, claim your business on Google My Business.
  • Update Information: Make sure your business hours, contact information, and address are accurate.
  • Add Photos: Upload high-quality photos of your business to attract more customers.
  • Encourage Reviews: Ask satisfied customers to leave positive reviews. Respond to all reviews to show you value feedback.


Other Listings


Ensure your business is listed on other popular platforms like Yelp and TripAdvisor.


  • Claim Your Listings: Just like Google My Business, claim your business on Yelp and TripAdvisor.
  • Update Information: Keep your information current and accurate.
  • Encourage Reviews: Positive reviews on these platforms can significantly influence potential visitors.


Update Your Website


Your website is often the first impression potential customers have of your business. Make sure it's up-to-date and user-friendly.


Affordable Website Solutions


If you don't have a website, there are cost-effective options to get you started.


  • Website Builders: Consider using simple website builders like Wix, Squarespace, or WordPress. These platforms offer easy-to-use templates and affordable pricing.


  • Get Recommendations: Ask other local businesses what website solutions they use. They might have valuable insights or recommendations for cost-effective web developers.



SEO Made Simple: Boost Your Borrego Springs Business


SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) help your website rank higher in search results, making it easier for tourists to find you. Here’s a simple guide to improve your site’s visibility:


Relevant Keywords


  • Use Keywords: Include terms like "Borrego Springs attractions" and "best restaurants in Borrego Springs" to connect with what tourists search for.


Update Content


  • Keep Content Fresh: Regularly add new blog posts about local events and attractions. Fresh content is favored by search engines.


Mobile Optimization


  • Make It Mobile-Friendly: Ensure your website looks good and works well on phones, as many tourists use their phones to find information.


Answer Engine Optimization (AEO)


  • Answer Common Questions: Create FAQ sections and guides to address common queries about Borrego Springs.


  • Use Structured Data: Add structured data to your site to help search engines understand your content better and improve your chances of appearing in featured snippets.


By following these simple steps, you can increase your online presence and attract more visitors to your Borrego Springs business.



Leverage Social Media


Social media is a powerful tool for reaching both locals and tourists.


  • Regular Updates: Post updates about new products, special offers, and upcoming events.
  • Engage with Followers: Respond to comments and messages promptly to build loyalty and trust.
  • Use Hashtags: Use relevant hashtags like #BorregoSprings, #VisitBorrego, and #AnzaBorrego to increase the visibility of your posts.


Stay Informed and Connected


Local Events and News


Stay updated on local events and news that could impact your business.


  • Community Involvement: Get involved in community events and stay connected with local organizations.
  • Event Calendars: Keep track of local event calendars to plan your promotions and staffing accordingly.


By focusing on claiming and updating your business listings, creating or improving your website, and leveraging social media, your Borrego Springs business will be well-prepared for the upcoming tourist season.


Learn More About Borrego Springs

By Matt Bosson • September 27, 2026
The great free movies continue in October, with a French psychological thriller – Les Diaboliques, and Emma Stone in her Oscar winning performance – Poor Things. All screenings are held on Wednesday evenings at 7pm at the Borrego Springs Performing Arts Center, 590 Palm Canyon Drive, Borrego Springs, CA 92004 . Our full schedule for 2026 is posted on the BSFI website: www.borregospringsfilminstitute.org . Please check the website for the most up to date information. Here are the movies coming in October: Wednesday, October 7, 2026 at 7pm – Les Diaboliques – 1955 – Not Rated – 1h 47m Les Diaboliques , released in the United States simply as Diabolique , is a landmark of psychological suspense and one of the most influential thrillers in the history of cinema. A French psychological horror thriller co-written and directed by Henri-Georges Clouzot, it stars Simone Signoret, Véra Clouzot, Paul Meurisse, and Charles Vanel, and is based on the 1952 novel Celle qui n'était plus by Pierre Boileau and Thomas Narcejac. Set in a decrepit French boarding school for boys, the film follows the wife (Véra Clouzot) and mistress (Signoret) of a sadistic, irredeemably cruel headmaster (Meurisse), who conspire to murder him and disguise his death as an accidental drowning. When his body vanishes from the school swimming pool, however, and a ragtag detective (Vanel) begins poking around, the two women start experiencing chilling evidence that their tormentor may not be dead after all. Clouzot had optioned the rights to the source novel immediately after finishing The Wages of Fear (1953), reading it through the night and securing the rights the next morning — in doing so, narrowly preventing Alfred Hitchcock from acquiring them. Les Diaboliques went on to have an enormous influence on Hitchcock and directly inspired his horror-classic, Psycho (1960). The film premiered in Paris in January 1955, where it ran exclusively for seventeen weeks, and in the United States its press screening was held on Halloween 1955. Critically, the film was a sensation, earning the reputation that has followed it ever since: the Criterion Collection describes it as "a heart-grabbing benchmark in horror filmmaking," calling it "an almost perfect movie about a very nearly perfect murder," and the National Board of Review named it among the best foreign films of 1955, calling it "a genuine thriller — a shocking, satisfying chunk of Grand Guignol psychological suspense." The film earned Clouzot the enduring sobriquet of "the French Hitchcock," though many have argued, with considerable justification, that the comparison undersells him. In French with English subtitles. Wednesday, October 21, 2026 at 7pm – Poor Things – 2023 – Rated R – 2h 21m Poor Things is a wildly inventive, exhilaratingly strange, and visually ravishing work of absurdist cinema that stands as one of the defining films of recent years. Directed by Yorgos Lanthimos and written by Tony McNamara, based on the 1992 novel by Alasdair Gray, the film is an Ireland-UK-US co-production starring Emma Stone, Mark Ruffalo, Willem Dafoe, Ramy Youssef, Christopher Abbott, and Jerrod Carmichael. The story follows Bella Baxter (Stone), a young woman brought back to life by the brilliant and unorthodox scientist Dr. Godwin Baxter (Dafoe), who, hungry for the worldliness she lacks, runs off with Duncan Wedderburn (Ruffalo), a slick and debauched lawyer, on a whirlwind adventure across the continents, growing ever more steadfast in her determination to stand for equality and liberation. The film is a Frankenstein story refracted through feminist philosophy, dark comedy, and steampunk visual extravagance, moving from black-and-white to lush, outlandish color as Bella's consciousness expands. Poor Things premiered at the 80th Venice International Film Festival in September 2023, where it won the Golden Lion, and was released theatrically in the United States by Searchlight Pictures in December 2023. It became Lanthimos's highest-grossing film, earning over $117 million worldwide on a budget of $35 million. Critically it was celebrated with tremendous enthusiasm, where the consensus describes it as "wildly imaginative and exhilaratingly over the top — a bizarre, brilliant tour de force for director Yorgos Lanthimos and star Emma Stone." The film was named one of the top ten films of 2023 by both the National Board of Review and the American Film Institute. At the awards ceremonies, it swept the season: it won the Golden Globe for Best Motion Picture — Musical or Comedy and Best Actress for Stone, five BAFTAs including Best Actress in a Leading Role, and at the 96th Academy Awards received eleven nominations — second only to Oppenheimer — winning four: Best Actress for Stone, Best Production Design, Best Costume Design, and Best Makeup and Hairstyling. And looking forward, here are the scheduled movies coming in November and December: Wednesday, November 4, 2026 at 7pm – Babette’s Feast – 1987 – Rated G – 1h 42m Directed by Gabriel Axel and adapted from a short story by Isak Dinesen, the film tells the lovingly layered tale of a French housekeeper with a mysterious past who brings quiet revolution in the form of one exquisite meal to a circle of starkly pious villagers in late nineteenth-century Denmark. The title role of Babette is played by Stéphane Audran — with Birgitte Federspiel and Bodil Kjer as the two devout sisters into whose isolated lives Babette quietly, transformatively arrives. Babette’s Feast became the first Danish film ever to win the Academy Award for Best Foreign Language Film. Among its many admirers is Pope Francis, who named it his favorite film of all time. In French, Danish, and Swedish with English subtitles. Wednesday, November 18, 2026 at 7pm – The Daytrippers – 1997 – Rated R – 1h 27m Written and directed by Greg Mottola in his feature debut, the film follows the distraught Eliza (Hope Davis), who discovers a love letter written to her husband (Stanley Tucci) by an unknown woman and turns to her tight-knit Long Island family for help — sending the whole clan, including a strong-willed mom (Anne Meara), a taciturn dad (Pat McNamara), and a jaded sister (Parker Posey) with her pretentious boyfriend (Liev Schreiber) in tow, piling into a station wagon and heading into Manhattan to find out the truth. With its droll humor and bittersweet emotional heft, The Daytrippers announced the arrival of an unassumingly sharp-witted new talent on the 1990s indie film scene. Critics were largely enthusiastic: the Washington Post called it proof that "a great movie isn't a matter of dollars, so much as creativity," while Newsweek noted that "thanks to the superb cast and Mottola's deft touch, this modest-looking comedy proves quite memorable." Wednesday, December 2, 2026 at 7pm – Brief Encounter – 1945 – Not Rated – 1h 26m Directed by David Lean and adapted from Noël Coward's one-act play Still Life, the film stars Celia Johnson and Trevor Howard as two married strangers who fall into a fleeting, unconsummated love affair after a chance meeting at a railway station, told largely in flashback through Johnson's internal narration. Restrained, quietly devastating, and shot in stark black-and-white with Rachmaninoff's Second Piano Concerto as its emotional backbone, Brief Encounter became a landmark of British cinema for its portrayal of repressed longing and moral duty. It was widely praised on release — earning the Grand Prix at the first Cannes Film Festival in 1946 and Academy Award nominations for Lean's direction, Johnson's performance, and the screenplay — and it continues to be regarded by critics as one of the finest British films ever made, frequently topping "greatest films" lists for its emotional precision and understatement. Wednesday, December 16, 2026 at 7pm – The Holdovers – 2023 – Rated R – 2h 13m Directed by Alexander Payne, the film is set at a New England boarding school over the 1970 Christmas break, where curmudgeonly ancient history teacher Paul Hunham (Paul Giamatti) is stuck supervising the handful of students with nowhere else to go. As the group dwindles to just one, sharp-tongued troublemaker Angus Tully (Dominic Sessa), Paul and the school's head cook, Mary Lamb (Da'Vine Joy Randolph), who is grieving the loss of her son, form an unlikely bond over their shared isolation. Written by David Hemingson, The Holdovers was a major critical success, earning five Academy Award nominations including Best Picture, with Randolph winning Best Supporting Actress. Critics praised its warmth, wit, and old-fashioned craftsmanship, with many calling it one of the finest films of the year and a worthy heir to the character-driven dramas of the era it evokes. Wednesday, December 30, 2026 at 7pm – The Thin Man – 1934 – Not Rated – 1h 33m Directed by W.S. Van Dyke, the film stars William Powell and Myrna Loy as Nick and Nora Charles, a witty, hard-drinking former detective and his wealthy wife who are pulled back into sleuthing when an old acquaintance's inventor father goes missing amid a string of murders. Their affectionate, wisecracking rapport, as much as the mystery itself, became the heart of the film, setting the template for the screwball detective comedy. Based on Dashiell Hammett's novel of the same name, The Thin Man was a critical and commercial sensation on release, earning four Academy Award nominations including Best Picture, Best Director, and Best Actor for Powell. It remains a landmark of 1930s Hollywood, celebrated for launching a beloved franchise and for Powell and Loy's chemistry, still considered one of the great screen partnerships in film history. This season’s BSFI movie screenings are being generously underwritten by the Borrego Valley Endowment Fund (BVEF). See you at the movies!
By Andrea McKenna • September 26, 2026
Sunset Dinner Specials at La Casa del Zorro
By BSPAC • September 26, 2026
Borrego Springs Performing Arts Center is seeking sponsors for its November 21 fundraiser
By Andrea McKenna • September 20, 2026
Owner Cristina Serrentino offers Reiki sessions by appointment on Palm Canyon Drive.
By Elizabeth Rodriquez • September 20, 2026
Celebrate self-taught visionary artists on Friday, October 2, from 5–8 p.m.
By BSPAC • September 19, 2026
Turn Your Life Experiences Into a Story Worth Sharing
Circle of Art logo with gold paint splatter and blue text reading “March 14 & 15 2026”
By Borrego Soroptimist • September 18, 2026
March 13-14
By By John Carroll / General Assignment Reporter & Anchor • September 18, 2026
People wearing yellow shirts, who are opposed to the proposed Golden Pacific Powerlink, are shown at San Marcos City Hall on Sept. 17, 2026 . Photo by: Carolyne Corelis /KPBS
By Kori Suzuki / South Bay and Imperial Valley Reporter • September 15, 2026
Residents listen during a community town hall about the planned data center project in El Centro, California on April 13, 2026.
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