Andrea McKenna • May 18, 2026

Old Borrego Sun Boxes Reveal a Famous Feathered Visitor

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A Fun Find in the Old Borrego Sun Boxes

Going through old Borrego Sun boxes recently turned up a fun piece of Borrego Days history: The Famous Chicken was once Grand Marshal of the Borrego Springs Desert Festival Parade.


The story connects back to Southern California’s legendary FM radio era. In 1974, a KGB-FM radio promotion helped launch the Chicken into San Diego pop culture, with Ted Giannoulas first putting on the suit for a KGB promotion at the San Diego Zoo. By 1979, the character had become known as The Famous Chicken, one of the most recognizable mascots in sports and entertainment.


The connection also reaches Gabriel Wisdom, founder of the Ram Media Foundation and KRAM 90.5 FM, whose broadcast career began at KPRI in 1968 before he later worked at KGB-FM San Diego and KMET in Los Angeles during the 1970s and early 1980s.


A fun reminder that Borrego history can turn up in the most unexpected places — even in the story of a legendary Chicken.

 


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