Shandel Sutherland • July 17, 2025

Help Bring New Welcome Signs to Borrego Springs

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A Community Effort to Reflect Our Shared Spirit


The Borrego Springs Welcome Sign Committee is leading a long-awaited effort to replace the aging “Welcome to Borrego Springs” signs with designs that better reflect the vibrant, diverse, and welcoming spirit of the community today.


Below is their message, shared with residents, local organizations and businesses, explaining how you can be part of this legacy project.

Let’s get the new Welcome Signs installed!


You are probably aware of the grass roots effort over the past two years to get new Welcome to Borrego Springs signage installed. The goal was to create signs that would convey Borregans’ pride in their community and welcome all who come to enjoy this incredible place. These signs would replace existing signs that date to the 1970’s and no longer reflect the unique vitality of this community.


Briefly, two surveys were made available in Spanish and English to full-time and seasonal residents and to visitors. Overwhelmingly the community felt that new welcome signs are needed. The survey feedback led to three designs, one for each of the three major routes into Borrego.


We are now raising money through grants and donations to build and install the signs. Signs are an investment, and built with the right design and materials, these new signs should last us well into the next 50 years.


We are asking for a minimum contribution of $750 from each of you. The Borrego Village Association, a 501c (6) non-profit organization, is leading the fundraising.


Contributions can be made by:


• Check, made out to Borrego Village Association and mailed to
BVA, PO Box 1133, Borrego Springs, CA 92004.

• PayPal, located on the BorregoVillageAssociation.org website

• Zelle to Borrego Village Association (borregovillage@gmail.com)

• Pledge – a new option using the form below

Download Pledge Form


All of the resorts and businesses in town are receiving an “ask” letter similar to this one. Please help us meet the community’s goal of building and installing new welcome signs.

Thank you,


The Welcome Sign Committee*
Jim Dion – Borrego Village Association
Nancy McRae – Borrego Valley Endowment Fund
Bruce Durbin – member of the Iipay tribe of Kumeyaay Indians
Alicia Wszelaki – Path 88 Productions and producer of the local documentary HawkWatch


* The grassroots Welcome Sign Committee is formed by Jim Dion of the Borrego Village Association, Nancy McRae of the Borrego Valley Endowment Fund, Bruce Durbin, a member of the Iipay tribe of Kumeyaay Indians and Alicia Wszelaki of Path 88 Productions and producer of the local documentary HawkWatch.



Let’s Make It Happen


Across Borrego Springs, local groups, businesses, and residents are each doing their part—updating their events, bringing fresh energy to programs, and creating new experiences for visitors, families, and the community at large.


The new welcome signs are just one piece of this broader effort. Designed to reflect Borrego’s unique character and desert beauty, they’ll offer a meaningful first impression for all who arrive.


If you want to hear about all the ways Borrego is stepping it up—from expanded calendars to creative collaborations—reach out. There’s a lot of good happening, and we’re excited to share it.




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